Get Started With Video Marketing: 6 Tips for Real Estate Professionals
Whether you’re a real estate agent working with home buyers and sellers, a home stager or interior designer, or a leader at a construction development company, you need to effectively market your services to current and aspiring homeowners. Video marketing is a powerful and often neglected medium for real estate professionals.
A video marketing company that specializes in real estate advertising like Omnivista Productions can help you show off properties and draw in new clients! Here are a few platforms where you can publish marketing videos, as well as tips on hiring a great videographer.
Why Is Video Marketing Important?
It might seem like video marketing is too complicated or expensive to be worth the effort, but that couldn’t be further from the truth. Be Better Blog states that videos can help real estate listings and property ads stand out for prospective buyers, as it lets them imagine truly living in this space. Videos also give you a chance to highlight a property’s unique features that might not be as noticeable in photos.
Platforms for Video Marketing
Where can real estate agents, construction development companies, home stagers, and other businesses in this industry share video content that will reach their clients? It’s best to focus on a couple of key marketing channels so that you don’t stretch yourself too thin. For example, you’ll definitely want to post marketing videos on Facebook and YouTube. Furthermore, don’t overlook channels like your Google business listing. When people stumble on your listing through Google, the video will serve as an attention-grabbing, visual representation of your business that bolsters your reputation.
Hire a Professional Videographer
What if your in-house marketing specialists don’t have the capacity to take on video marketing in addition to their current workload? That’s where a professional video marketing company comes in. By hiring a video marketing pro for these projects, you can impress prospective clients with high-quality content. To find the right videographer, CleanPix recommends checking out their portfolio and ensuring they have experience with real estate marketing and discussing your timeline and budget to find out if it lines up with their rates.
Decide Which Videos to Shoot
There are all sorts of videos you can shoot for your real estate business. You might want to film property tours that include aerial drone footage, collect customer testimonials to share positive experiences, or even brief tips for first-time home buyers. Think about what would be most interesting for your audience!
How to Film a Property Tour
Chances are, you’ll want to include property tours in your video marketing strategy. To make sure your video looks top-notch, LCP Media recommends laying out a storyboard beforehand, staging the property, focusing on the property’s most important features, and shooting with strong natural lighting. You can even create an interactive panorama tour with the footage!
Target the Right Audience
Finally, promote your videos to the right audience. Take the time to optimize your videos for search engines with the right keywords in captions and descriptions, and don’t forget to add a video transcript, a targeted call to action, schema markup, and metadata. Choose a thumbnail that will appeal to your audience. Then, embed your video into other content on your website, like your homepage, a page displaying new real estate listings, or even blog posts.
Video marketing might seem intimidating. But if you don’t have in-house pros with videography skills, you can work with an external freelancer or agency! With these tips, you’ll be able to create and publish eye-catching real estate videos on the right platforms.
Ready to create engaging videos of your clients’ properties? Turn to Omnivista Productions! Fill out the contact form on our website to learn more about our video marketing services.
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